Our Name and Our Culture
Itβs through our name and slogan that we share with our customers our belief in having a bit of levity to capture the most out of lifeβs experiences. As coffee enthusiasts, we embrace taking our coffee seriously but not taking life or our ourselves too seriously. And we invite you to do the same as well.
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Our Vision
We will continuously strive to be recognized as having one of the best coffees in the market for great taste, drinkability any time of day and consistent flavor all year round.
As a military veteran, itβs always been a deep belief that excellence in service doesnβt end once the uniform is no longer worn. We are driven to provide outstanding products, deliver great service and develop strong customer relationships as we continue to grow our business.
Over time, we will introduce other coffee products and merchandise toward that end. Our goal, however, will never change β deliver consistently great tasting coffee.